A brief exchange today between myself and Gazimoff on WoW’s fluctuating player base, got me thinking about the often referenced „core players“ in MMOs. Although there’s unfortunately no data on who today’s longtime WoW subscribers are and when they started playing, it’s reasonable to assume that WoW has a core of the faithful, made sticky by longtime relationships, memories and trophies accumulated over the years. Social ties and virtual property are an important glue for MMO retention and WoW hit the market like a blazing star in 2004.
But really all sarcasm aside (I’ll try!), who are the core players in WoW? Are they the ones who never unsub, never fluctuate? Are they the all-abiding, undemanding that Blizzard need never worry about? Are they the so-called fanboys and fangirls?
What constitutes core and how many core players are there in an MMO like WoW? Is it enough to remain subbed for a certain amount of time to qualify or invest a certain amount of money? Is it the current 5 million players or much less than that – 1 million, 500’000 players? More importantly, how long until we’d find out, how long until the last non-core player is ready to quit WoW and never look back?
What does it take to reveal an MMO’s core?
"I don't like the community in this MMO, content is so yesterday and the graphics suck. Well yes, I'm staying." #cognitivedissonance
— Syl (@Gypsy_Syl) November 9, 2015