While many bloggers are posting their one-month reviews and conclusions on GW2, there’s one particularly hot question being asked all over various forums, news and community websites: “If you bought GW2, would you have still done it if there had been a subscription?”
In the light of GW2’s successful start and over 2mio copies sold already, there is no bigger elephant in the room – of course everyone is wondering how well ANet would’ve done this exact moment in time, had GW2 come with a subscription! It’s an intriguing topic (at a first glance, anyway) and no doubt this MMO’s launch date was smartly set sometime ahead of its other, direct competitors expansions. Unlike with sub games many players will surrender to curiosity and consider “just a box price” tolerable while maybe waiting on other titles (or already paying subs for them).
So, how are GW2 players and visitors feeling about the sub question, one month into launch? I asked the same thing last night on twitter, on a very spontaneous note. Here’s the range of reactions I got:
- “Maybe” (Rowan)
- “Yup. I bought two sets of gems already.” (Pitrelli)
- “Only while it held my interest” (MantleCraft)
- “Yes. I enjoy the game. I have passed on other games that have a sub because I didn’t enjoy them enough to justify the cost.” (Jazz)
- “I would have, though i would prob cancel my other subs to justify” (Psynster)
- “Definitely. The game has been fun enough that I would pay a subscription to it without thinking twice.” (Rakuno)
- “Yes, I would have bought the game & then paid a sub based on how much I like it” (Heather)
- “No. I would not.” (Eivind Johansen)
Now, I don’t know how representative the quantitative outcome of the answers I received really is, as it’s mostly familiar bloggers who sent me a reply (I did ask in general GW2 channels though). Retrospective inquiries like that are also generally difficult to interpret because once you are enjoying the game a lot, hypothetical choice may be affected by your current, positive experiences. The same bias exists for negative experiences though – and to draw conclusions on success and potential sub failure, it’s the nay-sayers one must focus on. Of course, I followed up that “No. I would not” -reply with a second question: “Are you currently paying for any sub MMO?” The answer was “nope”.
Well, shoot. I did hope for a different answer, maybe related to how bad this person’s gameplay experiences were with GW2, potentially compared to other MMOs! While you could probably argue that GW2 didn’t fully convince this customer to pay a hypothetical sub, there are players who will simply never pay subs and only ever try B2P/F2P games. That’s that and convincing them otherwise isn’t a realistic undertaking.
Still, it’s the “noes” that make this question interesting. The above example shows how difficult or virtually impossible interpreting negative reactions to any MMO truly are without much further investigation. In fact, a person leaving a negative reply may represent any of the following rough, five groups:
- The Economist: currently paying for another MMO and never intending to pay for two. Will consider playing both though.
- The Bored & Curious: waiting on MoP / anything else, only bought GW2 because it was B2P and launched earlier. Will drop GW2 until the favored MMO becomes boring.
- The Penny-Pincher: never pays subs period, or doesn’t play often enough to justify them for himself.
- The Lucky: didn’t actually pay for GW2 but got it as a gift.
- The Disappointed: genuinely disappointed/frustrated by GW2 due to “insert reasons here”.
Of all these potential nay-sayers, the only one that comes with genuine motivation and therefore also a more meaningful reaction and potentially productive feedback, is the last category. Somebody who was open to pay anything at the beginning but got utterly turned off by some aspect of the game while playing. All the other groups would distort any kind of simple poll ran on the sub question. The outcome would be hard to read for anyone looking for more concrete criticism and potential game improvements. Which must not mean that useful criticism is absent in the other groups – but if you’re presented with an audience that never meant to pay a sub in the first place, you might wanna prioritize feedback of those that would have done so readily.
Once you get feedback from the disappointed players, things naturally don’t get easier. As a developer you can now try and sort all various issues into those you can change, those you cannot reasonably change and those you do not want to change. What all of this tells me is that dealing with customer feedback is an enormous challenge and that the big “GW2 sub question” really is senseless and dissatisfactory in the light of our vastly different contexts and backgrounds. ANet have launched GW2 in 2012 and must therefore deal with an MMO audience of 2012, including all baggage this brings. Right now all things considered, they’re dealing rather (!) successfully.
My answer is YES – but not without concerns
There is no question I would pay for a GW2 sub. This I base on my personal positive experiences with the game, the individual and subjective fun and enjoyment I’m finding in this fresh MMO – just like everybody else does. I’m generally not focused on payment models; whether I pay a sub or not is irrelevant when an MMO manages to inspire me. So, when I refer to “getting my money’s worth” there is a more figurative meaning for me than may be for players that truly (have to) look at costs and put a value on every feature on their pros&cons list. I would certainly question paying for two subs at the same time though, for time management reasons.
I would pay a GW2 sub too because there’s long-term appeal in Tyria. Having only just hit level 60 with my Elementalist, there is so much more content ahead I haven’t even touched yet and more world and story depth surfacing by the day, as I am progressing through higher levels. All MMO worlds take their time in introducing you to aspects like lore; to me GW2 has only started to bloom in this regard. When I fought in the Battle of Claw Island today, I felt real excitement and sadness over the course of the story. I don’t remember the last time an MMO questchain has inspired that reaction in me, actually I only recall Skyrim more recently.
That said, my one-month GW2 recap comes not without concerns. While ANet did deliver on my biggest selling points, there are several more pressing and serious concerns I’m sharing with other GW2 players out there:
- Bad/random dungeon/chest loot and the token grind; there is a particularly scary calculation on exotic sets currently found over at Hunter’s Insight. If ANet don’t look into this matter fairly soon, they can certainly never again claim that GW2 presents no grind of any sort!
- Izari from Talk Tyria is majorly disappointed by ANet’s shift of stance concerning endgame gear and prestige armor, away from GW’s old philosophy that gear differences should be cosmetic rather than in stats. I was saddened to read this as I’ve greatly looked forward to GW2 taking some of the stats obsession away that I’ve come to loathe in WoW, due to all its technical and social backlash.
- Now that I’m playing in more high-level zones, I detect a slight two-fold change about leveling up and questing: there are a lot more bugged events – and – as the Brave Elementalist points out leveling speed in low pop areas decreases significantly. That isn’t necessarily a horrible thing given the overall fast leveling experience in GW2, but bugged events need fixing and some of the less well-paced areas need looking into, especially in regard to heart quests (in absence of people to do events with).
- Like so many others, I agree the WvW queues need fixing a.s.a.p. on individual and group level. While I fondly think back to a time where Alterac Valley queues took half a day, it should come as no surprise to ANet that this prized feature is a big focus, with many players queuing up already at lower levels. While I’m personally not affected too much by the queues yet, this should be one of their top priorities.
I’m keeping my fingers crossed that all of these graver issues will be reviewed and addressed swiftly – for everyone out there currently waiting on WvW and also on behalf of GW2’s dungeon appeal and the very significant long-term motivator that is gear/collection in MMOs!
P.S. I’d still like FP view and market place preview!