Monthly Archives: August 2012

Apocalypse now: The future of social gaming

It’s national day today where I live, which means fireworks, bonfires and barbecuing – if only it wasn’t around 35 degrees Celsius outside, so I guess we won’t get much of that until way late into the night. Exactly 721 years ago, according to legend, did the three founding factions (today cantons) of this country get together and swear a sacred oath to stick together and join forces against their ever-warring neighbours. A confederation was born that has maintained much of its sovereignty up to this day, and has since served as direct rolemodel to other nations, the United States of America among them. Or in much less solemn words – 721 years ago a couple of swashbucklers shared beers on a meadow and decided it was time to kick some ass together and cooperate. Time for a new era, time for change. How romantic.

The blogosphere has been abuzz with topics of change lately (again), and much doomsaying has gone around about the future of pretty much anything: the MMO genre, online gaming, social games and cooperation. Some wonder if this MMO era is finally over, while many others ask what GW2 and MoP can still do for the genre? It’s a complex question, one that at its core encompasses a much greater issue and development currently touching the entire online and gaming market. If Facebook games are in decline that doesn’t mean MMOs are doomed, but it means that everyone is currently affected from the same intangible shift, maybe towards a next generation of social games, online games, multiplayer games. Somewhere there is a common denominator beyond just overfed customers, classic concepts beaten to death and cows milked into oblivion.

In this context I feel compelled to promote one article that stands apart and that I’ve just come across (also because just retweeting it isn’t enough). Tadgh Kelly, probably known for writing on Gamasutra or WGA, recently went to elaborate on the downfall of Zynga but didn’t stop there; in what’s one of the most well-argued and insightful articles I’ve read on the subject, he analyzes the future of social gaming, what motivates players to cooperate and the next generation of social games that may be at our doorstep. He takes a look at the past and beyond that considers other media who have gone through a similar process and progress. It’s must-read material if you’re in any way interested in social mechanics and online, multiplayer games and crosses paths with many MMO-relevant issues. Really, you don’t wanna miss that one!

To tease you with just a few paragraphs –

“Social games do not bring people together. Most players in fact play them in a largely single-player fashion, making contact purely for reasons of necessity like trading, earning Energy and so on. Many have tried large multiplayer designs, and failed because the players were just not there.
“Players play to achieve, to do, to build, to create, to explore, to destroy and to win. They need the game to provide them with a fascinating system which enables them to do all of those things, and usually for the game to also provide an absorbing fiction. This is as true for The Sims as for Skyrim. […]….You build to have something better to win with.”  
“Aside from being free to play, the answer is advancement. Social contact in the context of games provides real value to players when it substantively helps them to win without tying that up in synchronous loops. In other words, to be worth it the contact needs to get me where I’m going, but without obliging me to turn up to do likewise.                             […] So play Journey. Play Realm of the Mad God. Get into a multiplayer server on Minecraft. Notice how they are about cooperation toward advancement? Notice the lack of obligation? Study that.”
“For G2 to be about true value, the game graph also has to be valuable. Connecting interested strangers produces much more game interaction than limiting it to just friends (such as Monstermind, which doubled its engagement rate in a day by connecting strangers). Players don’t really care about whether they are playing with their friends. They care about playing with others who can help them, and if that happens to be a friend then so much the better.”
“If Yahoo was “Search, Generation One” then Google was “Search, Generation Two”. The first generation was the one which became cluttered with all manner of complicated ambitions, poor performance and a whole load of “conventional wisdom” which often proved contradictory. Generation Two, on other hand, realised what mattered and delivered just that. A similar shift is what will make “Social Games, Generation Two” real.”

Of course, Tadgh doesn’t just drop the big, vague words such as “depth” to contemplate for the reader, but tackles what exactly constituted depth in the past, where contradictions lie and how future games may outgrow the formula – and really need to throw some of the classic tropes overboard. Needless to add how much of this resonates with me personally, namely that we shouldn’t cling to old formulas especially when they make no sense, or why I believe that more open, free-for-all and automated forms of cooperation are the way to go for future MMOs. Not because they’re meaningless but because they create opportunities for more without detriment to more casual cooperation.

In any case, it’s interesting times. While I agree the traditional AAA+ MMO is a dying breed already for financial reasons, I am not too worried about the future of (massive) multiplayer online gaming; it will continue to prosper, there will be variety and there will always be cooperation among players in some shape or form. The quality of community and cooperation has never been about server sizes and subscription numbers, either. There’s plenty more ahead, maybe in a different way, but I will always find games to play and enjoy myself with together with others. And that is all that counts.